-Jun 8, 20223 min readWhy We Think In Fuel In our book The Human Element, David and I put forward a new perspective on innovation. It’s a framework we call Friction Theory. In an...
-Mar 11, 20224 min readIt's the Autonomy, Stupid!By David Schonthal Rewind the clock to early March 2020 and poll employees about their preferred mode of working: in an office with their...
-Aug 12, 20217 min readWhy Our Instincts About Innovation and Change Are Working Against UsBy Loran Nordgren and David Schonthal The principle thesis of our new book, The Human Element, is that people think in "Fuel". If you’re...